Brand New Dilemma

Brand Expert Phil Pallen.  Photo:  MellyLee Photography

I recently took a social media workshop for TV hosts with brand expert Phil Pallen who says, "Your opinion is your personality.  Your voice is your brand."

Creating a brand, or image, is a lot harder than you might expect.  A brand is essential to getting hired because it helps agents and managers "sell" you to casting directors.

It's not brain surgery:  Conceive catchy name.  Produce sexy reel and website.  Nail audition.  Get hired to make reality starlet co-host like Khloe Kardashian look good.

If only it were that simple.

Here's the dilemma:  mismatched inside and outside - as dissonant as Ellen DeGeneres wearing a ball gown.  Part of me says red carpet host-type but the truer part screams adventure rebel:  give me a parachute, a hot date (non-negotiable) and let the exploits begin.

At least I was far from alone in the workshop. Many of the hosts were at a loss as to how to develop their brand.  Our jobs demand putting our best face forward but we’re not sure which side is most flattering. 

At least I'll be in style this season if last night's Golden Globes fashion experts are right. They say expect lots of black, less skin, ponytails, big earrings. Check. Check. Double-check.

Style's a big part of brand so bring on the red carpet...I can rock black.
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For brand and social media tips and strategies, check out Phil's website at www.philpallen.com and on YouTube.

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